synergy

Avoid it like the plague. Like a multi-level marketing scam. They come along like locusts, promising to duct tape all these magical components to your business, to your career, to your life. 

The problem with synergies is they don’t ever sound bad. You already have customers shopping for auto parts, try to sell them a chocolate bar at the same time. You’re already going back to school, you may as well get your Masters.

But then you take a look around at your synergized world. You can’t pump gas without being advertised to. Can’t keep up with your friends without having your data sold. Can’t buy a plane ticket without clicking decline 37 times on the 39 upsell offers for various forms of insurance, upgrades, and liquor. 

Instead, ask: what are the things I can’t live without. Then do those, or sell those, or keep those, and tell everything else to fuck off. 

Thank you. Let’s have a great day.